HÀ NỘI– The Ascott Limited (Ascott), the lodging business unit wholly owned by CapitaLand Investment (CLI), today unveiled plans for the highly anticipated opening of Lasong Hotel & Villas Sam Son by The Unlimited Collection. 

Developed by Van Phu - Invest Group and managed by Ascott, the premium resort complex is set to welcome its first guests on 26 April 2025.

Marking a significant milestone for the region, Lasong Hotel & Villas Sam Son is poised to elevate the south Sầm Sơn, Thanh Hóa Province as a premier resort destination, setting a new benchmark for luxury hospitality and heralding the arrival of a new icon in Northern Việt Nam’s coastal tourism scene.

Lasong Villa 2

Set against the pristine backdrop of South Sầm Sơn’s unspoiled shores, Lasong Hotel & Villas Sam Son is expected to usher in an exciting new era, where the region’s natural coastal beauty meets world-class luxury. 

Designed to meet the growing demand for exceptional resort destinations, this development will not only enhance Sầm Sơn status as Northern Việt Nam’s premier tourist destination but also offers guests an immersive experience of the area’s rich culture.

David Cumming, Regional General Manager for Việt Nam, Cambodia and Myanmar, Ascott, said: “Lasong Hotel & Villas Sam Son by The Unlimited Collection marks the debut of The Unlimited Collection brand in the northern coastal city of Sầm Sơn. Beyond being just another luxury getaway, this resort is designed to offer travellers a deeper, more authentic connection with the destination. By showcasing the cultural richness of Sầm Sơn while honouring its local heritage, Lasong Hotel & Villas Sam Son will provide guests with a curated experience that blends timeless tradition with modern boutique luxury. We are confident the resort will catalyse a renaissance for South Sầm Sơn, positioning it as a must-visit destination in the country.”

Ca Com Restaurant 2

Inspired by the theme of the “Grand Ocean Voyage”, Lasong Hotel &Villas Sam Son invites guests on a curated journey that blends the best of luxury and local culture. From boutique hotel rooms just steps from the shoreline to private villas seamlessly integrated with nature, every corner of the property celebrates art, music, culture and gastronomy. Through meticulous design, attentive service and heartfelt hospitality, the resort brings to life the essence of Thanh Hóa Province’s coastal lifestyle.

Ascott has a strong presence in Việt Nam, with a portfolio of around 20 properties across major cities such as Hà Nội, HCM City, and Đà Nẵng. 

The company offers a diverse range of serviced residences under renowned brands including Somerset, Citadines, Oakwood, Ascott, The Unlimited Collection. Ascott continues to expand its footprint in Việt Nam, with several more properties in the pipeline, reinforcing its commitment to providing high-quality accommodations for both business and leisure travellers.VNS